Journey Builder Email with # Symbol After Personalization String Fails Validation
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Journey Builder Email with # Symbol After Personalization String Fails Validation

Marketing Cloud Journey Builder

Last updated 2021-11-15 ·Reference W-10103305 ·Reported By 1 users

In Review

Summary
Journey Builder Email with # Symbol After Personalization String Fails Validation

Repro
Create a Data Extension for sending with a column for a substitution string, i.e. FirstName.
Create an email that has in the subject %%FirstName%% #
Create a Journey that uses the Data Extension for the entry source and an email activity that includes the email with the # symbol
Validate or activate the journey.
The validation fails with a message that %%FirstName%% is not valid.

Workaround
Remove the # symbol

Reported By (1)

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