Transactional Send Classification will not honor the source and Publication List level opt outs option in a Business Unit when Unsubscribing from All
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Transactional Send Classification will not honor the source and Publication List level opt outs option in a Business Unit when Unsubscribing from All

Marketing Cloud Email Studio , Marketing Cloud Admin , Marketing Cloud Sending

Last updated 2021-06-18 ·Reference W-9322763 ·Reported By 1 users

In Review

Summary
When a Subscriber uses the 'Unsubscribe from All' option on a send from a Business Unit using a Publication List, while also using a Transactional Send Classification that honors source and publication list level opt outs, they will still be sent to in future sends to the Publication List.

Repro
- In a child Business Unit set with "Subscribers will be unsubscribed from this business unit only", make a send using a Transactional Send Classification that honors source and publication list level opt outs and that uses Publication List
- Once the email is received, go to the Subscription Center and select to "Unsubscribe from All Publications"
- Make another send using the Publication List and notice the email will still be sent

Workaround
- Use a Commercial Send Classification or set the Business Unit to use the 'Subscribers will be unsubscribed from all business units in the Enterprise' option

Reported By (1)

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