Facebook Ads | Revenue field incorrect when using Multiple attribution setting
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Facebook Ads | Revenue field incorrect when using Multiple attribution setting

Marketing Cloud Intelligence , Marketing Cloud Intelligence Integrations

Last updated 2022-05-25 ·Reference W-10901133 ·Reported By 2 users

Fixed

Summary
Revenue does not calculate correctly when the setting is set to 'Multiple' for Attribution. For example, an ad may have a specific attribution setting of 7-day Click. However, the data retrieved for that ad may have the following values:
7-day Click: 0
1-day View: 50

Total revenue for the ad will be 50, even though '1-day View' is not the attribution setting. (Total revenue should be 0 in this case.)

Repro
Standard Processing of Facebook Ads stream with Attribution Setting set to 'Multiple'

Workaround
Mapping formulas can be used to evaluate Revenue on an ad-by-ad basis according to their associated attribution setting, as we pull in individual values for attributions in addition to supplying a 'total' value.

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