Google Analytics (Custom) | Missing Android Direct measurements
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Google Analytics (Custom) | Missing Android Direct measurements

Marketing Cloud Intelligence

Last updated 24 days ago ·Reference W-11169482 ·Reported By 2 users

In Review

Summary
The Google Analytics Custom Connector does not pull 'Direct' campaign measurement or dimensional data related to Android Device users.

Repro
When utilizing a Google Analytics, all customer interactions that are created by the customer going directly to a site without clicking on an ad of any kind are filed under 'direct'. Apple, Android, and unknown direct interactions can be monitored; Android interaction data is not being sent over the API for an unknown reason even though Apple and unknown data is present as expected.

When a stream is created that connects to a customer's Google Analytics instance that should have direct Android data, it is not present in the data sent by Google.

Workaround
Utilizing a totalconnect stream can pull in this data via a report sent via email or uploaded in any other method offered by the platform.

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