Adding Audience Builder Attribute breaks AB Automation
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Adding Audience Builder Attribute breaks AB Automation

Marketing Cloud Audience/Contacts

Last updated 2021-02-16 ·Reference W-8153884 ·Reported By 3 users

Fixed in version Marketing Cloud Release January 2021

It is possible to cause the Audience Builder Automation to begin failing by adding an attribute through the Audience Builder Self-Service Tool from a Data Extension which does not contain a Primary Key Field.

Add an attribute from a Synchronized Data Extension or other DE which does not utilize Primary Key to Audience Builder using the Audience Builder Self-Service Tool.

Avoid adding attributes from Data Extensions without primary keys, including all Synchronized Data Extensions.

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