Data view showing subscribers in Held status while UI shows Unsubscribed
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Data view showing subscribers in Held status while UI shows Unsubscribed

Marketing Cloud Email Studio , Marketing Cloud Admin , Marketing Cloud Reporting , Marketing Cloud Sending

Last updated 2020-10-02 ·Reference W-8094570 ·Reported By 1 users

In Review

Summary
It is currently possible for subscribers to show a Held status in the _Subscribers data view while showing as Unsubscribed when viewing the same subscribers in Email Studio.

Repro
1. Move a subscriber to Unsubscribed status
2. Deactivate the email address associated to the newly Unsubscribed subscriber
3. Include the Unsubscribed subscriber in a send using a Transactional Email using the All Subscribers list as the Publication List
--Because the email address associated will no longer exist, the email should produce a Hard bounce, moving the subscriber to Held status

Workaround
Exclude unsubscribed subscribers from transactional sends or ensure subscribers are providing updated email addresses to be used for the transactional send.

Reported By (1)

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