Marketing Cloud links with > in the alias attribute cause exponentially growing number [Entity] tag insertions
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Marketing Cloud links with > in the alias attribute cause exponentially growing number [Entity] tag insertions

Marketing Cloud Email Studio , Marketing Cloud Admin

Last updated 2019-08-16 ·Reference W-5647339 ·Reported By 4 users

Fixed in version Marketing Cloud April 2019 Release

Summary
Marketing Cloud links with the greater than symbol (>) in the alias attribute cause exponentially growing number [Entity] tag insertions, which can cause issues loading/editing the email.

Repro
- Create a text or freeform block
- Type some text, then select it and click the link icon to launch link properties
- Add in the desired UR
- Set the alias to be anything that contains alias >
- Click Ok, then switch to the HTML tab.
- Notice that the link href contains many !--[Entity] [/Entity] replacements. Switching back and forth between the Content and HTML tabs cause the number of [Entity] tags to grow exponentially.

Workaround
- Do not use any > characters in link aliases

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