Link Tracking in MobileConnect does not return stats for links shortened outside of Marketing Cloud
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Link Tracking in MobileConnect does not return stats for links shortened outside of Marketing Cloud

Marketing Cloud Mobile

Last updated 2 days ago ·Reference W-7222054 ·Reported By 5 users

In Review

Summary
MobileConnect uses the Bitly API to shorten links and retrieve link tracking stats. However, with a recent change to the Bitly API, only stats for links that were shortened within Marketing Cloud can be retrieved to be displayed on the UI in MobileConnect.

Repro
-Create a shortened link on the Bitly website (https://bitly.com/)
-In Marketing Cloud, in MobileConnect create a message with this new shortened link in the message text.
-Schedule the send of this message.

After the message is sent and the link has been clicked, when viewing the URL Tracking of the message in MobileConnect, the stats will remain with Total Click = 0 and Click % showing N/A.

Workaround
When configuring the text of a new SMS message, use the 'Shorten URL' button in MobileConnect or Content Builder/Journey Builder to generate a shortened URL.

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