Subscriber Engagement Report can show 0 deliveries and one or more clicks or opens for the same subscriber
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Subscriber Engagement Report can show 0 deliveries and one or more clicks or opens for the same subscriber

Marketing Cloud Email Studio , Marketing Cloud Reports

Last updated 2022-03-30 ·Reference W-4589995 ·Reported By 1 users

No Fix

Summary
The Subscriber Engagement Report can show Delivered=0 and Clicked or Opened = 1. This happens when a subscriber is sent to and soft bounces. Once the bounce resolves and delivery actually occurs, the subscriber opens and/or clicks links within the email. The reason we do not account for the delivery is that the report is currently written to exclude subscribers who bounced from having a value for delivered.

Repro
This is not readily reproducible, but can be seen when subscribers soft bounce and the report is run.

Workaround
When the clicked or opened column is showing numbers greater than 0, you can infer that a delivery occurred despite the report showing 0.

Reported By (1)

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