Unique Clicks or Opens do not match when comparing Email Send in MSCRM and Marketing Cloud
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Unique Clicks or Opens do not match when comparing Email Send in MSCRM and Marketing Cloud

Marketing Cloud Integrations , Marketing Cloud Reporting

Last updated 2020-05-04 ·Reference W-5696574 ·Reported By 1 users

No Fix

Summary
When viewing tracking data for an integrated send in Microsoft Dynamics CRM (MSCRM), unique clicks or unique opens show a higher value than what is seen under tracking for the job in the Marketing Cloud.

Repro
1) Access the Marketing Cloud and view unique clicks or opens for the job that was done via the Marketing Cloud Connect integration.
2) Navigate to the MSCRM and find the related tracking info for that job.
3) Notice the Unique Clicks or Unique Opens will show a slightly higher count in MSCRM than what is shown in the Marketing Cloud

Workaround
Use the Marketing Cloud tracking data to ensure accurate counts are used for UNIQUE clicks or opens. This issue only affects the counts for unique clicks and unique opens.

Reported By (1)

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