Unique Clicks or Opens do not match when comparing Email Send in Salesforce and Marketing Cloud
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Unique Clicks or Opens do not match when comparing Email Send in Salesforce and Marketing Cloud

Marketing Cloud Integrations , Marketing Cloud Reporting

Last updated 2019-08-14 ·Reference W-5775124 ·Reported By 8 users

Fixed in version Marketing Cloud June 2019 Release

Summary
When viewing tracking data for an integrated send in Salesforce, unique clicks or unique opens show a higher value than what is seen under tracking for the job in the Marketing Cloud.

Repro
1) Access the Marketing Cloud and view unique clicks or opens for the job that was done via the Marketing Cloud Connect integration.
2) Navigate to the Sales Cloud and find the related Email Send Object for that job.
3) Notice the Unique Clicks or Unique Opens will show a slightly higher count in Salesforce than what is shown in the Marketing Cloud

Workaround
Use the Marketing Cloud tracking data to ensure accurate counts are used for UNIQUE clicks or opens. This issue only affects the counts for unique clicks and unique opens.

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