Impression Tracking Reports will not capture impression stats for static content to subscribers.
Last updated 2022-03-30 ·Reference W-5106294 ·Reported By 2 users
Fixed in version Marketing Cloud Release March 2020
The impression region tracking reports do not include impression regions that are fixed content.
1. Create email which wraps content in BeginImpressionRegion('RegionName') and EndImpressionRegion() ampscript functions.
2. Send this email to any List or Data Extension.
3. Ensure clicks have occurred within the wrapped Impression Region.
4. View the either of the Impression Tracking Reports and observe the activity is not captured.
Place an IF/THEN/ELSE statement around each wrapped Impression Region and ensure that this IF Statement is always evaluated as 'true'.
%%[IF 1==1 Then]%%
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