Impression Tracking Reports will not capture impression stats for static content to subscribers.
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Impression Tracking Reports will not capture impression stats for static content to subscribers.

Marketing Cloud Email Studio , Marketing Cloud Reporting

Last updated 2020-04-06 ·Reference W-5106294 ·Reported By 2 users

Fixed in version Marketing Cloud Release March 2020

Summary
The impression region tracking reports do not include impression regions that are fixed content.

Repro
1. Create email which wraps content in BeginImpressionRegion('RegionName') and EndImpressionRegion() ampscript functions.

2. Send this email to any List or Data Extension.

3. Ensure clicks have occurred within the wrapped Impression Region.

4. View the either of the Impression Tracking Reports and observe the activity is not captured.

Workaround
Place an IF/THEN/ELSE statement around each wrapped Impression Region and ensure that this IF Statement is always evaluated as 'true'.



For Example:



%%[IF 1==1 Then]%%

%%=BeginImpressionRegion('RegionName')=%%

<html content>

%%[Else]%%

%%=EndImpressionRegion()=%%

%%[ENDIF]%%

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