Discrepancy between B2B Marketing Analytics Email Template Open rate and Pardot UI Email Template Open rate
Last updated 2022-03-23 ·Reference W-4370813 ·Reported By 14 users
The Email Template Open Rate metric in the Pardot UI is calculated as unique opens over total delivered while the Email Template Open Rate metric in the B2B Marketing Analytics is calculated as total opens over total delivered. This is because currently the unique opens stat is not included in the Email Template dataset.
1.) Open an email template report in Pardot, take note of the open rate
2.) Open that same email template in the email engagement dashboard in B2B Marketing Analytics
3.) The open rate will be noticeably higher in B2B Marketing Analytics, matching total opens over total delivered
No Current Workaround
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