Email Service Provider Unsubscribe link not functioning properly for BU Unsubscribe
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Email Service Provider Unsubscribe link not functioning properly for BU Unsubscribe

Marketing Cloud Email Studio , Marketing Cloud Admin , Marketing Cloud Audience/Contacts , Marketing Cloud Reporting , Marketing Cloud Sending

Last updated 20 days ago ·Reference W-7175098 ·Reported By 7 users

In Review

Summary
Subscribers using the Email Service Provider Unsubscribe link on an email sent from a Business Unit set to Unsubscribe from the BU only show as Unsubscribed from the Enterprise account in the UI, but active on the _Subscribers Data View.

Repro
1. Configure a Business Unit to Unsubscribe from the BU only
2. Send an email from the Business Unit using the Enterprise All Subscribers List
3. A subscriber will click the Unsubscribe link provided in the email header by the Email Service Provider (ie. GMail)
4. The _Subscribers Data View will show the subscriber as active when queried, but the UI will show the subscriber as Unsubscribed.

Workaround
Utilize the _ListSubscribers Data View to confirm unsubscribe actions.

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