conversion.csv file LinkAlias and ConversionData field obtained from tracking extract will be garbled if data is multi-byte characters
Trailblazer Community

conversion.csv file LinkAlias and ConversionData field obtained from tracking extract will be garbled if data is multi-byte characters

Marketing Cloud Email Studio

Last updated 2020-01-27 ·Reference W-5420935 ·Reported By 1 users

Fixed in version Marketing Cloud Release January 2020

Summary
conversion.csv file LinkAlias and ConversionData field obtained from tracking extract will be garbled if data is multi-byte characters

See following help document for details on tracking extract.
https://help.salesforce.com/articleView?id=mc_as_tracking_extract.htm

Repro
1. Set up your conversion pages and use Non-English characters for <link_alias> and <data> in XML String.
ref. https://help.salesforce.com/articleView?id=mc_es_conversion_pages.htm
2. Send an email and perform conversion
3. Run tracking extract
4. Open "Conversions.csv" and will see multi-byte characters garbled for LinkAlias and ConversionData field

Workaround
Avoid using multi-byte characters for <link_alias> and <data> inside conversion xml string.

Reported By (1)

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