Allow configurable mapping of dimensions to affinity wheel - Ideas - Salesforce Trailblazer Community
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Allow configurable mapping of dimensions to affinity wheel

Interaction Studio

Currently the affinity wheel on the Unifed Customer Profile is hardcoded to specific dimensions.  For example, for eCommerce it's tied to brand, color, category, and one other.  The challenge is that these do not always match what a client wants to see an affinity for, in which case that becomes unusable space on the UCP.  For example, an eCommerce client may want to see an affinity towards size, scent, usage, etc.

The current workaround is to create a dimension that is linked to the affinity wheel (ie Color) and re-label it in the UI to be the name that you want.  I greatly dislike that idea because you still have to use Color in any sitemapping or other code, and that's very confusing.  It will make IS hard to maintain in that scenario, because it may not be clear that "Color" in a sitemap really means "Size" in the context of the business.

I would like to see a section in the platform where you can select the 4 dimensions that display on the affinity wheel.

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