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"Exit Actions" for Marketing Cloud Journeys
Enable the ability to associate an 'exit action' when a person meets the exit criteria for a journey, such as send an email, update contact in data extension, update salesforce record, etc.
Example use case:
- A journey that reminds a person to get their account information up to date. Once their account has been updated, they exit the journey. It would be great to have an email action upon exit of the journey to say "thanks for updating your information" without doing a triggered send or another journey.
This is need that is not solved by using decision splits, since a decision split will execute based on where it is in the journey (before/after any wait periods) and not when an action is taken by the customer (for example). An engagement split may work sometimes for this use case, but not if the engagement or action you are evaluating is happening outside of Marketing Cloud.
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