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Subscriber Key Migration Feature in Marketing Cloud

Email Studio

We often run into scenarios where we have to change the subscriber key or contact key of a customer on the Marketing Cloud platform. This scenario often happens when Marketing Cloud is implemented first before Sales or Service Cloud and the email addresses will have to be migrated over to the Contact ID that will be generated in Salesforce CRM as the subscriber key. Currently, the only way to do this is to engage with Salesforce's professional services/ data team to configure and implement the migration. It will be great if this is a feature in Marketing Cloud, similar to how we set the Contact Key for Mobile Push devices, it will be great if the same can be applied for the Email and SMS Channel.

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