Behavioral Triggers Content Block allows for easy out-of-the-box use of abandoned engagement data in our Emails. It neatly pulls the Catalog items that captivated the customer's attention and displays them for win-back purposes. Of course, each item links back to its e-commerce page.
Its implementation is, however, leading to a problem with tracking. My favourite solution - Parameter Manager with Web Analytics Connector - is not working on the Behavioral Trigger Content Block. Neither can we add the tracking parameters manually, as there is no such option in the UI.
Right now, there are only two ways to add the UTM's:
- Add them to the Catalog directly - this adds them for all scenarios connected to Einstein or Behavioral Triggers. Not useful, as in most cases, we want to differentiate various personalisation placements by using distinct UTM tracking.
- Create a Custom Behavioral Trigger Content Block - now we will be able to add them to the product's HTML template. Okay, but not easy.
Salesforce can fix it. Below are two possible solutions:
- Minimum Valuable Solution: Add a text box to a Behavioral Trigger Content Block configuration menu to add our custom tracking. The Content Block should apply the provided tracking query to each link. AMPScript support included.
- Solution Deluxe: On top of the above solution, Marketing Cloud should consider the Parameter Management to allow for a mix of global UTM's from Web Analytics Connector and local from the new text box in Behavioral Trigger Content Block configuration.