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Carly Berman

Allow custom object fields to be used as email tags

Marketing & Content Tools

Users would like to be able to use field values from custom objects in emails to prospects. This would also require a rules system to define which related custom objects are used for email tags for each prospect. Thanks to Dan Van Kley for the idea!

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Latest Comment from Salesforce

Heather Stables - 1 year ago

At this time, we do not have a release date for this feature. We completed our pilot and decided to take the solution in a slightly different direction, so we're still working towards that solution, but we don't have a planned release date at this time. Thank you to everyone who has taken the time to participate in the pilot and to comment on this post.

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Comments ( 38 )

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Matt Dufresne - 2 days ago

Much needed. Any update on this?
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Piet De Pauw - 3 months ago

We were looking for this feature as well to find out it's not possible. Glad to see that, for 5 years already, multiple users are looking for it as well.
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Helpis Habashi - 3 months ago

It is a highly required feature. Upvoted!
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Maria Hodasevich - 4 months ago

Definitely needed. Upvoted!
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Fabian Hartwig - 4 months ago

Hi Heather, is there already an update on your new solution? We are also anxiously looking forward to this new functionality. It opens many new ways for useful automations. Thanks for your update!
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Danielle Sensley - 11 months ago

I had this feature in Oracle Eloqua and it would be great if Pardot had it too.
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Matthias Rothkoegel - 11 months ago

This would allow for so many new possibilities with Pardot:

Referencing details from contracts
Sending communications specifying the details of a case
Following up on particulcar details of a quote
Following up on certain answers in surveys
...

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Elisa Landgraf - 11 months ago

This functionality is exactly what I was looking for today. Sad that it's not available right now. Looking forward to updates though! Has anyone had any success with a work around? If so, what was your work around?

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Michele Lougheed - 1 year ago

Very disappointing that this feature isn't available in the Winter '20 release! Our organisation needs this feature and was looking forward to it finally being available this month.
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Heather Stables - 1 year ago

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Henri Soropogui Viret - 1 year ago

Hi Bryan,

I received an update from Salesforce this week:

"This feature is currently in pilot and we expect the first iteration to be delivered in the Winter'20 release this year (which will happen in October 2019)"

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Bryan Snyder - 1 year ago

The last update on this states "We are still recruiting more participants for a pilot", but when you click the link you get a message which states "We are no longer accepting nominations for this pilot program." Which is it and if the pilot is over, when will we see this GA?

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Henri Soropogui Viret - 1 year ago

Hello,

Could we please receive an update about this idea that has been raised 5 years ago now....

Thanks a lot

Henri
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Richard Blumer - 1 year ago

Upvoted!
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Nik Friedman TeBockhorst - 2 years ago

Can this be merged with https://success.salesforce.com/ideaView?id=0873A000000E52HQAS?
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