Record the number of direct replies from a Pardot sent email - Ideas - Salesforce Trailblazer Community
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Record the number of direct replies from a Pardot sent email

Analytics & Reporting

Many of our most successful drip campaigns have a call to action of 'contact me directly' instead of sending the prospect to our site. As far as I can find, Pardot does not track the number of people who click 'Reply' straight from the email we send them, skewing the performance metrics on our email reports (i.e. opens look fine, but response rate looks terrible despite a high volume of prospects following the proscribed call to action).

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