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Opportunity Variable Tag for Personalization in Emails

Marketing & Content Tools

Currently, Pardot allows variable tags to populate in emails on the Prospect Level. However, we have information from the Opportunity in Salesforce that we would like to bring over into Pardot for personalization in emails. For example, a Prospect or Contact is associated to an Opportunity which shows important information such as purchase history. We would like to personalize the email with the purchase history from the Opportunity record.

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