Ability to specify Google Analytics UTM Parameters in Email Templates - Ideas - Salesforce Trailblazer Community
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Ability to specify Google Analytics UTM Parameters in Email Templates

Marketing & Content Tools

When creating an email template, it would be nice to specify Google Analytics UTM parameters when linking anchor text. This way, clicks from Pardot-generated emails would show up in GA with a source/medium/campaign rather than getting lumped into the 'Direct' source channel. If you create the UTM-tagged link yourself and insert that into the email template, all the UTM parameters show up when the person clicks the link. I'd like it to work the same way Custom Redirects work, i.e. you specify your parameters when building the email and links, and Pardot does its rewriting and displays the original native link - but GA would track the proper UTM parameters.

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