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Delivered in Winter 17
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Dynamic content in subject lines

Marketing & Content Tools

It's seems strange that you can't use dynamic content in the subject lines. This would ease out our headache very much in the drip programs. Today, we can modify the content in the email based upon their previous interests with the help of dynamic content. The subject line, however, is static and you can't use a subject line that match the email when the email is constructed with dynamic content. The only option today is to use variable tags which requires a massive population of prospect fields with the subject lines needed.

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