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Howie Schnuer

A/B testing in drip campaigns

Automation & Engagement Studio

Testing body copy or subject lines via A/B testing in drip campaigns would be very beneficial for ongoing programs that the marketers could learn from and adjust once results are available.

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Latest Comment from Salesforce

Kylie Yancey - 2 years ago

A/B testing in Engagement Studio is currently under product review. To ensure your use case is considered during further evaluation of our path forward with this functionality, please share your use cases in comments of this idea or via the Trailblazer Community feedback post here:
https://success.salesforce.com/_ui/core/chatter/groups/GroupProfilePage?g=0F9300000001qUi&fId=0D53A00003TwJzR

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Comments ( 45 )

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francesca aita - 1 month ago

We would like this too! We're a non-profit and have an enagement flow where we'd like to A/B test asking for a donation at the beginning of the flow as well as at the end. Thank you.
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Palmer Deleeuw - 4 months ago

Upvoted. This is a function that is absolutely needed.
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C Fitton - 4 months ago

Please make this available! To echo the HUNDREDS of comments below and around the forum, why on Earth wouldn't you have A/B testing as standard???
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Stephan van Reisen - 5 months ago

this would be very helpful indeed!
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Ashley G - 7 months ago

Upvoted. Any update? Will a/b testing abilities in the engagement studio be part of the email updates coming in late October?
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Daisy Weber - 7 months ago

This should be made available asap. Honestly it's shocking that this is not possible.
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Alexandre Vandermeulen ☁️ - 10 months ago

Sorry, my bad, I was looking for the same post but Marketing Cloud wise!
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Alexandre Vandermeulen ☁️ - 10 months ago

Hi everyone!

I think we now have a solution for this in the new release: "path optmizer" activity in Journey Builder.

Looking forward to testing this!
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Stefanie Berger - 10 months ago

It is really one of the features that sold Pardot to us and not being able to do A/B Testing in engagement studios is just not acceptable! Please do sth about that - not just review it but implement it!

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Nicholas Swider - 11 months ago

Any update on this feature? A/B Testing is pretty huge and not being able to do it in the engagement studio is a pretty big downside... almost makes just scheduling out list emails with complex sets of completion actions and automation feel like a better solution so we can get some real reporting

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Victor Nilsson - 11 months ago

I can't believe the engagement studio lack this specific feature. For me, this could be the difference when choosing Marketing Automation software. As other people have said before, Pardot is pitched as having the capabilities of A / B testing. This really needs to be addressed.

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Lizzie Moss - 1 year ago

Are there any updates on this? Pardot is sold as having the capabilities of A/B testing and finding out it only works for scheduled emails so super frustrating.
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Alex Trammell - 1 year ago

Can we get an update on this?
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Jess Cameron - 1 year ago

Can't believe this isn't available yet...
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Nico oesch - 1 year ago

Needs to be implemented. Full stop
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