Idea Details

Sorry, my bad, I was looking for the same post but Marketing Cloud wise! 

Hi everyone! 

I think we now have a solution for this in the new release: "path optmizer" activity in Journey Builder. 










Looking forward to testing this! 
 

It is really one of the features that sold Pardot to us and not being able to do A/B Testing in engagement studios is just not acceptable! Please do sth about that - not just review it but implement it!

Any update on this feature? A/B Testing is pretty huge and not being able to do it in the engagement studio is a pretty big downside... almost makes just scheduling out list emails with complex sets of completion actions and automation feel like a better solution so we can get some real reporting

I can't believe the engagement studio lack this specific feature. For me, this could be the difference when choosing Marketing Automation software. As other people have said before, Pardot is pitched as having the capabilities of A / B testing. This really needs to be addressed. 

Are there any updates on this? Pardot is sold as having the capabilities of A/B testing and finding out it only works for scheduled emails so super frustrating. 

Can we get an update on this?

Can't believe this isn't available yet... 

Needs to be implemented. Full stop

I upgraded just for this, just to find out that we cannot do it - I hope this comes soon.  It is badly needed!   :(

Thanks for the tip Katherine, it's probably the best solution I've seen and can almost work. As the article points out, there's no guarantee that there will be a fair spread between each variant. This can be pretty crucial to ensure a good A/B test with statistical significance. 

https://www.salesforceben.com/the-drip/a-b-testing-emails-in-pardot-engagement-studio/
For those of you who are not aware, there is a workaround if you are wanting to run an A/B test within engagement studio. 

Unbelievable that this isn't standard for a email marketing tool in 2019. It comes as standard in any other tool....Unbelievable that this was also raised 4 years ago, great to see Pardot/Salesforce taking note of user requests and developing them. It's for this and so many other reasons that we are considering switching providers. 

Is this in dev or still on a whiteboard?  A/B testing absolutely needs to be part of drip campaigns.

What's the current update here @[Kylie Yancey], @[Virginia Baaklini], and @[Rachel Newcity]? It's unbelievable that Pardot clients STILL can't do A/B testing with templates on engagement studio in late July of 2019. 

From googling this it's clear that this has been a product feature that has been requested for over two years, yet there has been zero progress since this was first identified as a need on this thread: https://success.salesforce.com/ideaView?id=0873A000000cN6pQAE

Please pardon my directness, but the voting mechanism in this thread was from 2018, what are you waiting for?

Would you please be honest and transparent with us (your customers), is this on the engineering/development plan for 2019 or not? 

For our company, the lack of development on this feature will likely be the straw that breaks the camel's back and forces us to switch our email marketing automation software away from Pardot. A/B testing is a critical and elementary component of email marketing – but I shouldn't have to tell Salesforce that. 

Borrowing from @[Kurt Stoll], (if you still need guidance) this is how you should set up the A/B testing in Pardot. No more excuses, voting or commenting, just marshall the cross-functional teams to build this: 

"A/B Testing should mean that the Marketer can configure a % of prospects to receive each email (say 5% for Email A and 5% for Email B) and whichever email receives the most opens or clicks (again, configurable by the Marketer) should automatically become the "winner" after a set period of time (example: 2 days) and the remaining % of Prospects should automatically receive the "winning" email. 
Also, for the record, this should have been put into place years ago! All of your major competitors have this feature (ex. Eloqua, Responsys, Marketo, etc). Even lower-tier competitors like Constant Contact and MailChimp have this feature. It should be an embarrassment to Salesforce/Pardot to not have this."