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Pardot - Identify and Merge Duplicates

Prospects & CRM Records

There should be a built-in feature to identify duplicate prospects based on email address, and an easy way to go through and merge those duplicates.

The problem arises when connectors like LeadsBridge or Zapier put in new leads. From Pardot's perspective, the user whose API Key was used is manually creating new entries instead of importing them. That bypasses the anti-duplication feature that comes with importing lists.

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