A/B Testing on Content Builder emails via Connector - Ideas - Salesforce Trailblazer Community
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A/B Testing on Content Builder emails via Connector

Marketing Cloud Connect

It's wonderful to now have access to Content Builder email content via Marketing Cloud Connect. This means that Salesforce users can perform sends from Salesforce using MC Content Builder emails--terrific! However, we are not able to do A/B test sends with Content Builder emails from Salesforce. Noting this is important as 1) many users want to stay in Salesforce and not pivot into Makreting Cloud to do the A/B testing and 2) <crucial point> the Marketing Cloud A/B test function does not "see" Salesforce Reports or Campaigns--rather, one must do an Import, move DE from SFDE folder, Send from Marketing Cloud, and alas, no tracking data will push back to Salesforce with this send. 

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