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Create new reporting to eliminate "Ghost Clicks"

Email Studio

Over the last couple of years we have seen a marked increase in the number of clicks in email reporting - both opens and CTR rates. It is now to the point where the difference is significant enough to affect reporting. When an email is sent, the receiving organization's anti-spam/anti-virus software is "clicking thru" all the links in an email to check them for security, thereby increasing exponentially the reporting %s for both Opened Emails and Clicked Links. A report needs to be created that addresses this issue and eliminates or excludes these "ghost click" from counts. 

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