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Chris Kosho

SEO/Social Media Friendly Pardot Landing Pages: Images and Meta Tags

Marketing & Content Tools

I would like to be able to set a preview image in the Landing Page editor that works with Open Graph Protocol, Schema.org, and Twitter Cards. I've added these meta tags on the template level and got them to appear in the landing page editor, but Twitter cannot scrape images from Pardot because of the robots.txt file. It would be nice to set the image in the first page of the landing page editor just as I can set the title and description.

A workaround for now is to use our websites blog posts and embed the Pardot forms or host the preview image on a CDN, but this is inconvenient.

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Beth Saunders - 1 year ago

I was told by a Pardot support rep that "The logic here is, for example, if you have PDF files or other important materials that you want to gate with Pardot forms so you can collect prospect info, rather than let people find it via Google." According to my developer, Pardot does have the option to use different restrictions by filetype, so they should be able to set crawlers on image files.

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Julie Mahr - 1 year ago

How is this not a functionality yet?
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Julie Mahr - 1 year ago

This is incredibly important.... and BASIC.
- Flag
Thad Peterson - 1 year ago

It's staggering to me that we can't customize the OG tags on a landing page by landing page basis. This could be enough for us to look to switch away from Pardot for landing pages.
- Flag
Jason Scheer - 1 year ago

Hey Chris. How did you get the tags to appear in the landing page editor so that they could be changed on the individual LP level?
- Flag
Justin Scott - 2 years ago

Can't stress how important it is to have this capability as social continues to show its value.
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Vipul Patel - 2 years ago

Important for driving sharing traffic on Social platforms
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Jérôme JULLIEN - 2 years ago

So important for our social presence and clear messaging
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Ben Shimmens - 2 years ago

I'd like to stress the importance of this.
Trying to implement myself and keep encountering the same error.

Twitter is a massive market, especially for sharing blog/news articles to increase traffic through to a website and often the image is the primary focus.
I agree with previous comments that this should be looked into. It's a super easy fix also!

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Caroline Hallman - 2 years ago

I would love the answer to this as well. I attended a Pardot office hour session today to ask the same question. No resolution there either.
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Stephen Erickson - 2 years ago

It's very discouraging to see (at the time of this comment) this idea only has 210 points and the threshold is 2,500. The workaround as stated recommends customers use some other product to fix an issue with basic functionality. Perhaps this issue along with others related to social functionality should be escalated so Pardot can remain competitive in the market.

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Genesis Lopez - 2 years ago

This is definitely super important and something we didn't realize we were giving up when we moved away from HubSpot. Please incorporate!
- Flag
Hilary Lustig - 2 years ago

This is must have in today's social world....
- Flag
sierra summers - 2 years ago

I accidentally clicked downvote - but I want to UPVOTE this idea!! 100% this is needed!
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Hilary Lustig - 2 years ago

Are you able to get LinkedIn to scrape the image?
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Chris Kosho

3 years ago

740 Points Open

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