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Allow Prospects to Opt Back In

Prospects & CRM Records

The Pardot preference center should have an option where the prospect can globally opt in to receiving email again.  Pursuing this option should properly update both Pardot and Salesforce (if the record is synced) to allow the user request easily and automatically.

The lack of this feature is creating a significant user experience problem for many customers.

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Latest Comment from Salesforce

  • Rahmaan Lodhia - 1 year ago

    Greetings Trailblazers!

    I am happy to announce a new feature releasing in our Pardot August 2019 release this week to allow your opted-out prospects to easily opt themselves back in through your Pardot Forms. Automated Prospect Resubscribe is a new feature that lets you designate a resubscribe email template that a prospect can ask to receive while filling out your Pardot Forms. This process removes the burden on the marketer to manually opt prospects back in and puts power into the prospects hands instead. Once enabled, all Pardot Forms on your account will identify opted-out prospects and prompt them to join back into your communication as shown below.

    User-added image

    Of note, for this release, the resubscribe prompt is only available in English, but we are working on improving the feature with customization of the prompt in the upcoming release. That way, you can support this resubscribe process in multiple languages and countries, so stayed tuned for updates!

    Automated Prospect Resubscribe will be generally available to all customers in the Pardot August 2019 release between August 21, 2019 and August 30, 2019. Prospect resubscribe requires that an account be upgraded to use HML in order to be used ( Once upgraded, any Pardot admin can opt into the Prospect Resubscribe feature through the enablement banner on their Pardot home page or Pardot forms page.

    Thanks again for all of your feedback and helping us get this feature out!
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