Defining your processes is fundamental to thesuccess of your organization. If you can map out how the customer flows throughthe lead lifecycle it's easy to customize salesforce.com to fit your business. You can determine where you need web-to-lead forms, how leads should be routed, what is the standard follow up process, and where you need to create reports to measure progress. You'll also find that this is a very valuable tool when it comes to training new reps and aligning different business units.
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